The White House and many health officials have taken an aggressive approach to communicating the need for Covid-19 vaccines. Most people are prompted to get vaccinated by mandates and words that generate fear, but it’s clear that they backfire with a sizable minority of others. A communications expert discusses how certain words motivate some groups and repel others.
Guest Information:
- Professor S. Shyam Sundar, Co-Director of the Media Effects Research Laboratory at Penn State University
Links for more info:
- S. Shyam Sundar – Donald P. Bellisario College of Communications at Penn State
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