A new treatment for those suffering from PTSD.
New research shows that a targeted form of non-invasive brain stimulation can calm the brain’s fear center. According to a clinical trial published in the American Journal Of Psychiatry, two weeks of this treatment led to significant symptom relief that lasted for at least six months. This study marks a significant step toward individualized, neurobiology-based treatments for PTSD.
The “Gold-Standard” treatments for Parkinson’s disease may be working against each other.
Research published in Nature Microbiology has found that a class of drugs typically prescribed to help more levodopa reach the brain actually reduce the effectiveness of levodopa. By killing off certain beneficial bacteria, these drugs allow others to thrive and destroy the levodopa before it can ever cross the blood-brain barrier. This discovery highlights the need to consider the microbiome when prescribing complex drug combinations.
Do TV commercials actually work?
A study published in Marketing Science shows that the sales impact of TV ads are overestimated by about 55 percent because they fail to separate an ad’s influence from the pre-existing habits of the viewers. By tracking millions of households second-by-second, researchers found that brands are often “wasting money” on placements that reach people already inclined to buy.
The impact of being in a romantic relationship with a narcissist.
A study of over five thousand couples published in the Journal Of Personality found that “narcissistic rivalry” – the tendency to put others down to feel superior – is a consistent predictor of lower relationship satisfaction for both partners. interestingly, the research also reveals that relationships involving narcissists didn’t actually decline any faster than average over a six-year period.
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